Post PJ's Pushing Guys to Try Something New

BLOG for Fashion POST COVID  --  FD new accessories 

For many men shopping for clothes & accessories is not a leisure activity. They’ve got other things to do. While a lot of these guys care do about their appearance where they will workout to feel & look good, dressing themselves well can be overlooked. A few recent experiences highlighted this fact:

1. I complimented a friend on his shoes, a nice looking pair of trainers, and he told me that his wife got them for him. She had also bought the jeans he was wearing. He told me he hadn’t bought himself any new clothes for years.

2. My brother needed new clothes. He complained that he’d been wearing the same stuff—a pair of jeans and a plain black t-shirt—for way too long; it was starting to become an accidental uniform. We went online & I tried to get him interested in a lavender linen shirt, he got nervous. Too different, too bright. “I know my wife will love this,” he said, “so I should probably get it. But I really don’t want to.”

Here are two fairly common tales of male retail behavior. Significant others will get them things because they have little interest in making the time. Once they start to panic that they need new clothes, they’re confused and they’ve been out of the fashion loop for so long that buying almost anything is seen as a fashion risk. The average guy has a reputation for being inflexible so sales people  often give up trying to sell them something new. My brother ended up buying that plaid shirt I recommended. The next time I saw him he happened to be wearing it, and I complimented him on it. “Oh no, this is different one,” he said. “After my wife liked the one I bought with you, I ordered another in a different color.”

Guys need a push. Once they want to buy something, they may still need help making decisions. So for all the salespeople out there, remember, many men who venture out shopping without their significant others they may desperately need help, and they may be afraid to ask. But be gentle, because they intimidate easily.